Alexandr&Co. the world’s first luxury silk sericin skincare brand and a Singapore product, announces the opening of a new flagship retail point of sale at Isetan Scotts, Singapore.
About Alexandr&Co., a Singapore-born luxury skincare range made in Japan. Founded by doctors who studied the clinical applications of silkworm sericin (a glue-like protein that sheaths the outer layer of silk threads) in the context of skin healing and repair, silk sericin is known for innumerable benefits it confers to human skin. For the first-time, silk sericin is now available in a luxury skincare range in Singapore and globally online.
Says Dr Abi, Alexandr&Co.’s founding medical partner, “Sales at our retail point plunged overnight and the cost of maintaining a retail location took a toll on our operations. However, with the lifting of safe management measures, and shoppers may once again confidently shop in stores and malls, we are confident that the brand will reattract its retail supporters and gain new ones soon.”
Moving the brand into Isetan is a strategic one for the brand as its eyes expansion into more retail outlets in overseas markets. “Isetan, as a prominent premium retailer in Singapore and Japan, is aligned with Alexandr&Co.’s brand positioning. With our entry into Isetan’s main store in Singapore, we are sure that this made-in-Japan brand will prove popular with Isetan’s Japanese and local membership base. On top of this, Isetan has robust loyalty programme with many active members, and this will also help Alexandr&Co. garner a good base of clients under Isetan’s stewardship,” adds Dr Abi.
Alexandr&Co. will launch officially at Isetan on 26 November with attractive 1-on-1 introductory offers. For more information on Alexandr&Co, please visit the following: