Citigems’ latest collection introduces Booto, Korea’s favourite rabbit

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Following the recent success of bringing in the well-received K-Wave jewellery series, Citigems now introduces another adorable rabbit cartoon character hailing from Korea. Called the Booto Rabbit, it has won the hearts of the Korean youngsters, as well as top Kpop idols such as T-ARA, BIG BANG, 2NE1, and even famous Chinese artistes such as Hu Ge (胡歌), and Zhang Yi Xing (张艺兴). Citigems curates its latest collection after the warm and lucky bunny, in the form of 999 Pure Gold jewellery and 999 Pure Gold Bars that are priced from $128. 

This little white bunny is no ordinary rabbit, his image well-distinguished with a few characteristics. He is always seen wearing a scarf, which unbeknownst to many, hides a secret message that generally centres on the theme of love, friendship, and well-wishes! Booto’s ears also form a perfectly rounded heart shape that fills us up with endearment, and his happy adorable look is completed with his cute Y shaped nose that adds a touch of warmth.

Sarah Sim, spokesperson of Citigems shared that “Through our research, Citigems has better understood the purchase habits of our customers. Firstly, we have found an increasing trend of parents and adults buying jewellery and gold gifts for children as keepsake. With our Booto collection crafted in 999 Pure Gold, it gives parents the best of both worlds as they purchase the Booto Rabbit 999 Pure Gold jewellery as adorable yet memorable gifts for children, where there is also value as an heirloom for their next generation to keep. Secondly, we also understood the current purchase habits of teenagers, who love adorable designs that they can buy and yet also keep for future investment.”

Citigems brings joy with the Booto Rabbit Collection that is thoughtfully crafted to bring out the individual characters, as cuteness and warmth now come in the form of fun-sized 999 Pure Gold rabbits, each radiating good luck, positivity, and happiness. Currently charming its way through the Koreans with its positive and minimalistic appeal, Citigems has brought the Booto Rabbit collection to our shores, ready to spread good vibes and love.

Citigems Booto Rabbit

All the above images credit to Citigems

Looking for a suitable gift for your children, loved ones and friends? 

The adorable Booto Rabbit collection of 999 Pure Gold items are especially suitable for gifting for parents to their little ones, or for people who’re looking for the perfect present for their friends. With each item purchase from the Booto Rabbit Collection, Citigems will also be giving away a free Booto Rabbit soft toy and box display. 

Visit any Citigems boutiques to purchase the Booto Rabbit collection in-store, or purchase them online at today. Selected designs of The Booto Rabbit Collection is also available at 12 selected Maxi-Cash stores.


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