When it comes to souvenirs, most travellers leave Singapore with the usual — keychains, postcards, maybe a box of something sweet. But what if the best thing to bring home… was a flavour combination you never saw coming?
This Golden Week, FairPrice Group redefines the idea of a souvenir with FairPrice Flavoured Cashews: a range built around bold, unexpected pairings that surprise at first bite and linger long after. Reimagined into addictive, shareable, and highly giftable bites, they prove that the most memorable souvenirs aren’t the ones you look at… but the ones you can’t stop eating.
Skip the fridge magnets — Singapore’s best souvenir tastes like roasted corn… and fried chicken.
The Award-Winning Snack Everyone’s Talking About
At the heart of the campaign are two standout flavours that have been turning heads (and taste buds):
FairPrice Roasted Corn Cashews — an award-winning favourite, delivering a nostalgic, lightly sweet and savoury crunch
FairPrice Fried Chicken Cashews — the crowd’s top pick, capturing the unmistakable umami of a crispy, golden bite… in a cashew
Designed to surprise and delight, these cashews offer an unexpected and fun texture experience with addictive flavours that linger… making them as fun to try as they are to share.
In-Store Promotions:
Running from 30 April to 30 June 2026, the “FairPrice Win with Tourist” campaign is set to turn FairPrice stores into must-visit snack stops for travellers.
Across selected FairPrice locations, visitors can look forward to:
● Buy 1 Get 1 Free deals on 100g packs and cartons (from 30 April)
● In-store sampling during Golden Week — because one bite is all it takes
● A playful “Spot the Mascot” hunt — win a surprise gift when you post a picture on XHS or Instagram with it
Over at Cheers stores, travellers can also pick up a Flavoured Nuts Gift Set ($18, U.P. $39), complete with an attractive gift bag — perfect for colleagues, friends, or that one person who always asks, “Did you bring anything back?”
To find out more about FairPrice Group, please visit their official Instagram, Facebook, and Xiaohongshu pages.
