Love, Bonito Celebrates With The Reopening Of Their Very First Local Experiential Outlet, Refreshed With An Elevated Shopping Experience At [email protected]

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Look forward to a fresh start at Love, Bonito at [email protected] boutique, celebrates with the reopening of their very first local experiential outlet, refreshed with an elevated shopping experience this May! 

In line with the celebration of new beginnings, customers can expect to shop the updated range of maternity staples – an essential companion for new mothers, taking them from pregnancy to nursing and beyond. 

A Fashion Destination For The Modern Woman

As Love, Bonito’s first foray into retail in 2017, the [email protected] store served as an intimate multi-purpose space for the brand to interact with its community for the past four years and counting. To provide a fresh look and create a more convenient and exciting retail experience, the store was recently closed for a facelift and will be reopening to customers on 13 May 2022.

[Clockwise] Revamped Fitting Rooms, Expanded Cashier Counter, Early Access @ 313

The refreshed store boasts a modular retail concept, which incorporates mobile and reusable modular features that can enable creative and flexible design concepts. This includes modular display tables and a revamped community and education space that can be easily converted for other retail, event or installation purposes. 

The [email protected] outlet will be open to Gold and Silver LBCommunity+ members on 13 May 2022, and to the public from 14 May 2022 onwards. Warmly welcoming the #LBCommunity back to the boutique at [email protected], here are some exciting perks shoppers can expect at the reopening:

  • On 13 May, the first 200 Silver and Gold tier members will receive Luna Patisserie cakes

  • On 14 and 15 May, the first 50 customers with a minimum spend of $120 will receive Luna Patisserie cakes and a Love, Bonito phone ring while stocks last

  • In addition, customers who spend a minimum of $120 at the [email protected] store can opt to have their makeup or hair done for a resume headshot photoshoot with an iconic pink backdrop, or customise a Nine Wicker Avenue candle based on their work personality 

Love, Bonito branded Volkswagen T2 Pop-top Kombi

A Love, Bonito branded Volkswagen T2 Pop-top Kombi will also be parked outside [email protected] mall at the Level 1 Discovery Walk on 14 and 15 May, where the first 350 customers each day who signs up for LBCommunity+ can have an exclusive taste of Flash Coffee’s upcoming drink, Apple Collagen Tea.

Celebrating Mothers In-The-Moment

Zaynie Maternity Nursing Tencel Button Dress ($56.90) in Navy Blue

Fuelled by the brand’s commitment to create thoughtful designs that cater to every stage of a woman’s life, Love, Bonito launches its newest Embrace collection. From routine medical check-ups to nesting errands, the refreshed maternity essentials are designed with practicality in mind, to bring every expecting mum through her journey in comfort and style. The ultra-soft and breathable fabrics to combat unexpected hot flushes due to changing hormone levels, maternity-specific details to accommodate belly growth, as well as nursing friendly details for breastfeeding mums, Love, Bonito’s Embrace collection is an essential for every expecting mother to ease the journey between all the bodily changes and uncomfortable symptoms. 

The refreshed pieces from the updated collection are made from materials like soft Tencel, lightweight muslin, breathable linen and high-stretch knit, all of which feels light on the skin and are suited for both indoor and outdoor wear.

Starring apparels with adaptable silhouettes and nursing-friendly details which increases the longevity of each outfit, this collection features investment pieces which mums can continue to wear through the journey of their pregnancy. 

[Left to Right] Karina Maternity Nursing Linen Cotton Top ($41.90) in Dusty Yellow and Bernina Maternity Denim Elastic Shorts ($39.90) in White, Fariya Maternity Nursing Linen Elastic Dress ($59.90) in White, Teryn Maternity Nursing Muslin Elastic Top ($41.90) in Lavender

Designing outfits for expectant mums with style and comfort is of the utmost priority, here are some maternity-friendly features to glam up your motherhood: 

  • The Fariya Maternity Nursing Linen Elastic Dress features zippers on both sides for nursing access and is made of drapey linen fabric for breathability all day. 

  • The Teryn Maternity Nursing Muslin Elastic Top has flexible ruching to accommodate body growth and thick shoulder straps to hide nursing bras.

  • Perfect for quick errands, the Embrace collection has brought back the popular soft and high-stretch Bernina Maternity Denim Elastic shorts. Featuring an elastic waistband with an inner fastening that allows for easy bandwidth adjustment, this pair of shorts fits perfectly at every stage of one’s pregnancy. 

Additionally, customers can also look forward to smocked bodices, side slits, puff sleeves, and other chic details to elevate their everyday looks during this beautiful journey of life. 

Love, Bonito’s Embrace collection is priced from SGD39.90 – SGD59.90 and is sold in-store and online at https://www.lovebonito.com/sg.

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