Paragon and Hong Kong Disneyland Resort Present ‘Olaf’s Royal Invitation’ to Celebrate the Launch of World of Frozen

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Paragon is pleased to announce its inaugural collaboration with Hong Kong Disneyland Resort for the highly anticipated launch of the world’s first and largest “Frozen” themed land, World of Frozen. This enchanting destination is set to open its gates on November 20, 2023, at Hong Kong Disneyland.

Commencing the festivities is the unveiling of a colossal 6-meter-tall Olaf’s invitation to Arendelle, prominently displayed at the heart of Orchard Road in Singapore. Commissioned by Queen Anna, this larger-than-life “royal invitation card” not only invites all Singaporeans to explore the World of Frozen but also serves as a captivating photo wall featuring the picturesque landscape of Arendelle. Shoppers can immerse themselves in the magic of “Frozen” with a dedicated merchandise pop-up by Metro, featuring a life-size LEGO Elsa in commemoration of the 10th anniversary of the beloved film. Additionally, families can participate in the Jolly Winter Kids Party, a series of entertaining activities for a noble cause.

To add an extra layer of excitement to the holiday season, Paragon will be offering a chance for lucky shoppers to win 10 sets of 2D1N stays at the Resort, complete with park tickets, as part of its Christmas Campaign. Don’t miss the opportunity to join in the joy and experience the wonders of World of Frozen.

Shoppers can explore for more details about World of Frozen.

In Singapore, avid fans and shoppers can look forward to immersive “Olaf’s Royal Invitation” activations at Paragon including:

  1. Olaf’s Royal InvitationA 6m high inflatable Olaf next to a photo wall, presented in the form of an Invitation Card to the World of Frozen in Hong Kong Disneyland.
  2. Metro merchandise pop-up at the L1 Atrium retailing Frozen collectables and merchandise.
  3. Experience Christmas Wonders at Paragon: From 16 November to 26 December, 10 lucky shoppers per week stand a chance to win a 2D1N stay at Hong Kong Disneyland for 2 pax and a pair of 1-Day Tickets with every $100* spend at Paragon. Shoppers need to be a Paragon Club member to qualify. *Terms & conditions apply.
  4. Paragon x Explore Arendelle AR Filter- Shoppers can scan the QR Codes located in the mall to explore the wonderful landscape of Arendelle and take a selfie with the adorable Snowgies.
  5. Disney’s Frozen’s 10th Anniversary AR Filter: Shoppers can find out which Frozen character they are with this exclusive Instagram Filter only available on Paragon’s Instagram handle-


Shoppers can also look forward to the following Christmas activities and promotions:

Jolly Winter Kids Party

1, 2, 8 and 9 December, 11 am – 5 pm, at Paragon Junior, Level 5

Kids and their families get to enjoy an exciting line-up of crafts, treats and games such as chocolate painting by Janice Wong, a crafting session by Tree Art and a kid’s bouldering session by Boulder World. Treats include a festive honey drink by Honeymill, ice cream by Kind Kones, and more. This is a ticketed event with limited slots, and all proceeds will go to supporting the Singapore Cancer Society.

Exclusive Spend Promotions with Paragon Club and MasterCard

For Paragon Club Members and Mastercard cardholders, this is the time of the year to shop for yourself and your loved ones as Paragon is rolling out a slew of shopper rewards that include exclusive gifts, generous voucher redemptions and bonus Paragon Club points.

Black Friday and Cyber Monday Deals

There are also exclusive deals for Black Friday and Cyber Monday when you spend at Paragon from 24 to 30 November 2023.

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