Star Wars fans in Singapore are in for a treat as Lazada teams up with LEGO Singapore to launch the region’s first-ever LEGO Star Wars Super Brand Day on 12 May. Timed with the buzz of Star Wars Day and building anticipation for The Mandalorian & Grogu film release, the campaign brings a galaxy of exclusive drops, fan experiences, and limited-edition collectables to shoppers.
With LEGO Star Wars consistently ranking among Lazada’s top-performing brands, the campaign taps into strong and sustained fan demand, engaging both casual fans and dedicated collectors. During Lazada’s recent Birthday Sale, the LEGO Official Store recorded a 153-fold increase in sales compared to non-campaign periods in Singapore. This performance was supported by broader category growth, with the Toys and Games category increasing by almost 4 times, highlighting rising interest in collectible and play-driven purchases. Globally, LEGO Star Wars remains one of LEGO’s top-selling themes [1], underscoring its enduring popularity across generations.
For two weeks only, fans can get their hands on six LEGO Star Wars sets, available exclusively online on Lazada. On 12 May, shoppers can also unlock Lazada-exclusive deals up to 35% OFF selected sets across the LEGO store, making it the perfect time to build, gift, or upgrade their collection.
To deepen fan engagement, Lazada and LEGO Singapore will also roll out an interactive social media contest inviting fans to pledge their allegiance to “Team Rebel” or “Team Empire”, inspired by one of the saga’s most iconic rivalries. Two winners will score highly sought-after LEGO SMART Play sets, including Luke Skywalker’s Red Five X-Wing and Darth Vader’s TIE Fighter, both not yet released in Singapore.
Collectors can also look forward to a range of exclusive rewards. Top spenders will receive a limited-edition commemorative Grogu coin, alongside curated Team Rebel and Team Empire bundles valued at S$ 200.
Meanwhile, shoppers can enjoy limited-edition Star Wars-themed gifts with purchase, including localised postcards and a rare Stormtrooper Sergeant collectible polybag, adding an extra layer of collectability to the overall experience.
As pop culture continues to shape how fans shop and connect, the LEGO Star Wars Super Brand Day brings them closer to the galaxy they love, only on Lazada.
About Lazada Group
Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com
