BBYEOL by Ruhens Opens Its First Official Store at Suntec City

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Ruhens, a well-established name in the home appliance industry, is delighted to introduce its latest brand, BBYEOL means “star” in Korean. BBYEOL shines as an up-and-coming standout in the world of affordable and dependable home appliances. This innovative brand is dedicated to delivering convenience and elevating the quality of life for its customers without burdening their budgets.

On October 26, 2023, the very first BBYEOL store celebrated its official grand opening at Suntec City. Spanning 600 square feet, the store offers a welcoming and immersive shopping experience for all its visitors.

The store’s ambiance is carefully crafted to create a sense of harmonious flow, featuring elegant curves in its walls, cabinets, counters, and more. Warm and clean colors dominate the interior, with a playful tinge of bright orange that serves as a visual reminder: while BBYEOL is passionate about quality and dependability, it also brings joy and playfulness into daily life.

BBYEOL brings to the market a range of remarkable products designed to elevate everyday living:

BBYEOL Solaris UVC Sterilizer (L) and LYNX Water Purifier (R)

BBYEOL Solaris UVC Sterilizer

Introducing the BBYEOL Solaris UVC Sterilizer: The crown jewel of their collection, this exceptional UVC sterilizer, powered by the revolutionary EternalGuard Technology, has already caused a stir at baby fairs. It reimagines the concept of sterilization, providing unparalleled versatility, durability, and effectiveness. From baby bottles to utensils, toys, smartphones, and more, this sterilizer adapts to meet the user’s needs, setting new benchmarks for household hygiene.

The Solaris UVC Sterilizer, available in white, can be purchased at BBYEOL stores, Ruhens showrooms, or online at For a limited time, customers can take advantage of an exclusive launch offer, acquiring it for just $299 (Regular Price: $429), valid until December 31, 2023, and limited to the first 200 customers.

BBYEOL LYNX Water Purifier

BBYEOL LYNX Water Purifier: Recognizing the vital role of clean water in promoting overall well-being, LYNX is on a mission to make advanced water purification technology accessible to every household. This product seamlessly blends affordability with cutting-edge water purification, marking the dawn of a new era in clean water solutions.

The LYNX Water Purifier, available in both matte black and ivory white, can be purchased at BBYEOL store, Ruhens showrooms, or online through For a limited time, customers can take advantage of an exclusive launch offer, acquiring it for just $1,299 (Regular Price: $1,899) with a 1-year filter and warranty, or $1,499 (Regular Price: $2,299) with a 3-year filter and warranty, available until December 31, 2023, and limited to the first 200 customers.

Mr. Joel Lim, the founder of BBYEOL, shares his vision, saying, “I started BBYEOL because I saw a need in Singapore households for reliable, affordable, and stylish appliances that can enhance their quality of life. Our brand is driven by a commitment to delivering exceptional value to our customers.”

Read our interview feature with Mr. Joel Lim, Managing Director of Bbyeol by Ruhens, where he shared with us the inspiration behind Ruhens’ decision to launch the new brand extension Bbyeol, as well as the key features and innovations that set it apart in the market. Find out more at managing-director-of-bbyeol-by-ruhens/

The BBYEOL store extends a warm invitation to all enthusiastic shoppers who have been eagerly looking forward to the chance to explore their products in person, and to experience the blend of style, quality, and functionality that effortlessly complements any home.

The store’s operating hours are from 10:00 AM to 10:00 PM daily. Customers may visit the store at Suntec City (Near Convention Centre Atrium) #02-341/342, and be immersed in the world of BBYEOL.


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