Millennium Hotels and Resorts (MHR) has launched Where Business Connects, a global campaign that responds to the growing demand for business events that go beyond the meeting room by combining award-winning venues, authentic destination experiences and seamless event delivery across its international portfolio.
As organisations seek more engaging and memorable experiences for delegates, the campaign reinforces MHR’s position as a trusted global MICE partner, offering meeting planners the flexibility to deliver business events that foster meaningful connections and lasting impact.
The campaign comes as Asia-Pacific continues to strengthen its position as one of the world’s fastest-growing MICE regions. The region accounted for more than 44% of global MICE revenue in 2025 and is projected to grow from US$469 billion to US$925 billion by 2035, underscoring the increasing importance of business events across Asia. Singapore is also building on this momentum through its Tourism 2040 strategy, which aims to triple MICE tourism receipts while strengthening the country’s position as a leading global business events destination.
The Biltmore Tbilisi
Cinn Tan, Chief Commercial Officer, Millennium Hotels and Resorts, said, “The future of business events is not about offering more meeting space. It is about creating more meaningful connections. Today’s organisers are looking for venues that inspire collaboration, reflect the character of the destination and deliver lasting value for delegates. Through Where Business Connects, we bring together award-winning venues, trusted hospitality and destination-led experiences that help organisers create events people genuinely remember. Whether it is a leadership summit in London, an incentive programme in Penang or a conference in Singapore, we believe the most successful business events connect people not only with each other, but with the destination itself.”
Across its global network, MHR offers distinctive MICE experiences tailored to each destination. Whether hosting leadership summits in London, international conferences in Beijing, executive meetings in New York and Los Angeles, regional gatherings in Dubai, waterfront incentive programmes in Penang, destination events in Tbilisi, or heritage-inspired meetings in Singapore, organisers benefit from a consistent standard of hospitality while experiencing the unique culture, cuisine and character of each location.
These experiences are delivered across MHR’s diverse portfolio, spanning the premium sophistication of Grand Millennium, the contemporary lifestyle appeal of M Social, the timeless elegance of The Biltmore, and the trusted hospitality of Millennium Hotels. Together, the portfolio enables meeting planners to match every event with the right destination, experience and guest profile.
Grand Copthorne Waterfront Hotel Singapore
Grand Copthorne Waterfront Singapore recognised with ASEAN MICE Venue Award
Demonstrating MHR’s commitment to excellence in business events, Grand Copthorne Waterfront Hotel Singapore was recently recognised with the ASEAN MICE Venue Award 2026 in the Meeting Room Category, a prestigious regional accolade under the ASEAN MICE Venue Standard that recognises excellence in facilities, service standards and operational capabilities.
One of MHR’s flagship MICE destinations, Grand Copthorne Waterfront offers more than 6,200 square metres of flexible event space across 33 meeting and function rooms, including three pillarless ballrooms equipped with advanced presentation technology, high-resolution LED walls and hybrid meeting capabilities.
Complementing its award-winning facilities, the hotel also incorporates Singapore’s rich multicultural heritage into its MICE offering through curated local experiences, including Singapore heritage-inspired tea breaks, enabling delegates to experience the destination while fostering meaningful conversations and stronger business connections beyond the boardroom.
M Social Hotel New York Downtown
Rewarding business events with MyMillennium
To celebrate the launch of Where Business Connects, MyMillennium members who book qualifying MICE events directly with participating MHR properties between 15 June 2026 and 14 June 2027 will receive 3X Bonus MyPoints (12 MyPoints per US$1 on qualifying spend).
MyPoints can be redeemed for complimentary stays, room upgrades, dining experiences and other exclusive member benefits. Membership is complimentary, with bonus points awarded to the contract signatory.
For more information and full terms and conditions, visit www.millenniumhotels.com.
