BZU BZU, a leading Singapore-based family care brand, has launched a new Winnie the Pooh-themed baby care collection across Southeast Asia, including Singapore, Malaysia, Thailand, and Vietnam. The collection features a range of everyday essentials with packaging adorned with the beloved bear and his friends, and introduces two limited-edition variants—Honey & Cica. This release continues BZU BZU’s ongoing collaboration with Disney, following the successful debut of its Zootopia-themed kids oral care collection and Winnie the Pooh-themed baby oral care products in November 2025, which were well received by both parents and children.
The collection features BZU BZU’s existing baby care range, now refreshed with Winnie the Pooh-themed designs. The collection also introduces two new limited-edition variants. Developed with gentle and effective formulations, the products are suitable for babies’ delicate and sensitive skin, supporting daily care routines from bath time to on-the-go use.
“We saw an opportunity to further expand our collaboration with Disney through Winnie the Pooh – a character that has brought warmth and comfort to generations,” said Raphael Jiang, CEO & Co-founder of BZU BZU. “By introducing Winnie the Pooh designs into our baby care range, we hope to turn everyday moments – from bath time to bedtime – into something both parents and little ones look forward to together. Because at BZU BZU, we believe the simplest routines can become the most cherished memories.”
L-R: Head-to-Toe Baby Washes in Calming Scent, Cottonseed & Vanilla, Honey & Cica and Oat & Milk
The Head-to-Toe Baby Washes are hypoallergenic, pH-balanced and dermatologically tested. Featuring ultra-gentle blends, they cleanse without disrupting the skin and hair’s natural moisture barrier, making them suitable for daily use on babies’ delicate skin.
L-R: Cooling Baby Lotion and Nurturing Baby Lotion
The baby lotions are developed to support hydration and skin barrier care. Formulated for babies’ delicate skin, they provide lasting moisture while helping to keep skin soft and comfortable. The Cooling Baby Lotion is formulated with ingredients such as yuzu ceramide, algae and okura extract to help lock in moisture and support the skin’s natural barrier, while providing a mild cooling sensation to help reduce skin discomfort.
L-R: Nurturing Baby Lotion and Head-to-Toe Baby Wash (Honey & Cica)
The Nurturing Baby Lotion and Head-to-Toe Baby Wash (Honey & Cica) are new limited edition offerings within the collection. The Head-to-Toe Baby Wash (Honey & Cica) is enriched with Manuka Honey Extract, Cica Extract and Vitamin E to help soothe and protect delicate skin. The Nurturing Baby Lotion is formulated with a blend of Shea Butter, Manuka Honey Extract and Cica Extract to help lock in moisture and keep skin soft and comfortable.
L-R: Baby Toiletries Travel Kit and Ultra Gentle Baby Wipes and Antibacterial Baby Wipes 80s Value Packs
The lineup also includes everyday essentials designed for convenience at home and on-the go. The Baby Toiletries Travel Kit offers a compact combination of cleansing and moisturizing essentials, featuring a Head-to-Toe Baby Wash (Calming Scent) in 50ml and Cooling Baby Lotion in 25ml. The Ultra Gentle Baby Wipes and Antibacterial Baby Wipes provide a practical solution for quick and gentle cleansing throughout the day.
Availability
The BZU BZU Winnie the Pooh-themed baby care collection will be available from May 2026 at selected retailers, Shopee and Lazada.
